Communication
Most recent articles
English
| français
-
Sport & communication reports
Vendée Globe 2020/21 : a wider audience than ever before
Against an unprecedented global health context which brought on many unique challenges, the ninth edition of the Vendée Globe emerged as a triumph, uniting, inspiring and engaging a wider audience than ever before. -
Imoca
Alex Thomson Racing: Over €200 million in sponsorship return since 2014
Alex Thomson Racing announce the results of an incredibly successful four year campaign as they look to the future, with the team’s sights set firmly on winning the Vendée Globe in 2020. The team have delivered over €200 million in sponsorship return since 2014 and have set a new benchmark for delivering value within the sport of (...) -
#SkyWalk
Video : The Skywalk by Alex Thomson Racing
Having established himself as a daredevil of the sport of sailing, this latest stunt involves Thomson, on a kiteboard, chasing his IMOCA Imoca #IMOCA open 60 HUGO BOSS boat upwind and attaching himself via a rope to the top of the boat’s mast. The skipper then utilises the speed Speed #speedsailing of the race boat to propel (...) -
Video
Frenchman François Gandolfi will direct the Volvo Ocean Race 2014-15 half-hour weekly show
A film-maker with a background of making hit documentaries and dramas, but zero experience in sports programmes, is the surprise choice of the Volvo Ocean Race 2014-15 to direct their flagship half-hour weekly show. -
Race report
Big audience for the Volvo Ocean Race 2011-2012
Stunning multimedia material produced by the Volvo Ocean Race’s unique Media Media #media Crew Member programme, plus a clear focus on news production and distribution helped the 2011-12 edition deliver a surge in audience across platforms, figures in the end of race report (...) -
Volvo Ocean Race
Increaseed audience for the Volvo Ocean Race
The cumulative TV audience as of February 19 was 880 million based on 1,200 hours of coverage, in both dedicated programming and news items largely based on the compelling content being sent via the Media Media #media Crew Member programme. Those figures compare with a cumulative audience of 459 million at the corresponding stage of the (...) -
Team Hugo Boss
Alex Thomson : "everyone always assumes it was ‘Photoshopped’"
8 tonnes of carbon fibre yacht, a 255 horsepower jet ski, 45 combined years of sailing experience, and one crazy guy in a suit… -
Velux 5 Oceans
Same onboard cameras for Open 60s
Velux and Clipper invest in new onboard cameras and media Media #media systems across fleet, enabling skippers to document the action 24/7 and communicate with race followers on land.